More importantly, Wirecast makes it simple to get a secure connection and start streaming media to social destinations. This includes integrating the key live production capabilities we need into a single, compact, affordable system that’s easy to learn and operate. “When we were evaluating our choices, Wirecast Gear met all of our criteria. Since for the last seven years, Meredith had already been using Telestream’s Vantage platform running on Lightspeed servers to automate their media processing operations, it made sense for Oaks and his teams to once again put their trust in Telestream, and choose Wirecast Gear.
Wirecast Gear appealed to Meredith be cause this solution integrates a core toolset essential to streaming production, including: a user-friendly interface, intuitive operation and quick learning curve image branding, graphics and keying for the placement of logo bugs multi-camera switching, audio mixing, roll-ins, green screen keying, and other production tools and of course quick, easy connections to go live on leading social media sites.Īnother important criteria was to choose an established vendor with a solid reputation. With the ability to interface with our routers, we can drive any content from our facility or a remote shoot to Facebook Live, complete with branding.” “Our primary interest is to use Wirecast Gear for breaking news outside our typical news cycle but also for simulcasts of our studio broadcast, or promotional and pre-recorded content. To su pport its Facebook Live strategy, Meredith has invested in Wirecast Gear-a streaming production solution from Telestream- in all of their markets nationwide to stream content via Facebook Live, and eventually to other social media platforms, on a regular basis. “Since live video news is a key service that we provide, Facebook Live p resents a unique opportunity for us to raise the visibility of our media brand on Facebook, and to share the timely, trusted news programming that airs on our main channels,” explains Larry Oaks, Vice President of Technology, at Meredith Corporation.
Recognizing the potential of Facebook Live, the Meredith TV Group issued a corporate directive to the ir digital content teams at its stations to use Facebook Live to reach new viewers that tune into social media more often than TV, connect with loyal viewers outside of normal news cycles, and serve as a trustworthy news source for the Facebook community.